Beyond the Jersey: How THE PACK FC Is Redefining Fan Engagement with Connected Kit Technology

In the modern game, the bond between club and supporter extends far beyond the stadium. Fans crave connection—instant access, exclusive experiences, and the feeling of belonging to something bigger than ninety minutes on the pitch. That’s exactly what FanNFC, in collaboration with One All Sports and THE PACK FC, is bringing to life this season through a new generation of connected kits.

A Jersey That Connects, Not Just Represents

This season, fans of THE PACK FC will get their hands on two revolutionary ‘behind-crest’ connected shirts—Home and Away editions—powered by FanNFC. On the surface, they’re beautifully crafted kits by One All Sports. But behind the crest lies something far more powerful: a tiny NFC chip that transforms a regular shirt into a live channel for engagement, gamification, and rewards.

By simply tapping their smartphone to the crest, fans instantly unlock a digital world that’s fully app-free, instant, and tailored to match day excitement. It’s frictionless interaction designed to meet fans where they already are—on their phones, in the moment, and emotionally invested.

Gamification Meets Loyalty

Fan engagement today isn’t about pushing notifications or offering generic discounts—it’s about experience. The connected shirts for THE PACK FC turn everyday fandom into an immersive game, giving supporters the chance to play, predict, and win through features like:

• Exclusive content and experiences that reward loyalty and curiosity

• Match day predictor challenges that bring fans into the tactical conversation

• Mystery box competitions that surprise and delight

• Spin-the-wheel discount generators to reward interaction and attendance

• Instant links to club news, stats, and updates, ensuring fans never miss a beat

Each interaction reinforces the relationship between club and supporter, transforming one-way communication into a genuine two-way dialogue.

A Smarter, Simpler, More Meaningful Connection

At FanNFC, our mission is simple: to make fan engagement smarter, simpler, and more meaningful. The connected kit for THE PACK FC is a perfect expression of that vision—a product that doesn’t just sit on a shelf, but lives, breathes, and interacts with every fan who wears it.

This is where the future of fan engagement is headed: merchandise as media, loyalty as play, and connection as currency. Every shirt becomes a bridge between the physical and digital worlds, powered by technology that feels natural, not forced.

The Future Is Connected

As THE PACK FC continues to grow its culture of passion and community, the connected kit will help build a new kind of fan experience—one that’s personal, participatory, and perpetual. It’s not just about what happens on match day; it’s about deepening the fan relationship every day after.

In partnership with One All Sports, we’re proud to lead this evolution. The game may be changing, but one thing remains constant: the power of the fan. Our role is to amplify that power—through technology that turns every moment, every interaction, and every shirt into something unforgettable.