NFC Powered Fan Engagement
Turn official merchandise into a digital gateway that lets fans unlock exclusive content and experiences with a simple tap of their phone.
Tap In® is a connected merchandise solution that embeds NFC technology directly into official sports apparel and collectibles, transforming physical products into interactive fan touchpoints.
What is Tap In®
Tap In® turns official merchandise into an always on engagement channel.
By embedding secure NFC technology at manufacture, each product becomes a direct connection between fans and digital experiences. No apps are required and no additional hardware is needed.
Content can be refreshed at any time, extending the relevance, lifespan and value of every product.
Tap In® turns official merchandise into an always on engagement channel.
By embedding secure NFC technology at manufacture, each product becomes a direct connection between fans and digital experiences. No apps are required and no additional hardware is needed.
Content can be refreshed at any time, extending the relevance, lifespan and value of every product.
Commercial Value for Clubs, Leagues and Brands
Tap In® is built to deliver measurable commercial outcomes.
Direct fan engagement through owned merchandise
Increased perceived value of official products
First party data and actionable insights
Scalable deployment across teams, leagues and markets
Sponsorship and activation surface
Seamless integration into existing merchandise and licensing workflows.
Commercial Value for Clubs, Leagues and Brands
Tap In® is built to deliver measurable commercial outcomes.
Direct fan engagement through owned merchandise
Increased perceived value of official products
First party data and actionable insights
Scalable deployment across teams, leagues and markets
Sponsorship and activation surface
Seamless integration into existing merchandise and licensing workflows.
Commercial Value for Clubs, Leagues and Brands
Tap In® is built to deliver measurable commercial outcomes.
Direct fan engagement through owned merchandise
First party data and actionable insights
Sponsorship and activation surface
Increased perceived value of official products
Scalable deployment across teams, leagues and markets
Seamless integration into existing merchandise and licensing workflows.
How It Works
The experience is frictionless for fans and simple to deploy at scale.
01
NFC technology is embedded into official merchandise
02
Fans tap their product with a smartphone
03
A mobile optimised experience opens instantly
04
Content and interactions are delivered in real time
05
Engagement data is captured securely and ethically
The experience is frictionless for fans and simple to deploy at scale.
How It Works
The experience is frictionless for fans and simple to deploy at scale.
01
NFC technology is embedded into official merchandise
02
Fans tap their product with a smartphone
03
A mobile optimised experience opens instantly
04
Content and interactions are delivered in real time
05
Engagement data is captured securely and ethically
The experience is frictionless for fans and simple to deploy at scale.
How It Works
The experience is frictionless for fans and simple to deploy at scale.
01
NFC technology is embedded into official merchandise
02
Fans tap their product with a smartphone
03
A mobile optimised experience opens instantly
04
Content and interactions are delivered in real time
05
Engagement data is captured securely and ethically
The experience is frictionless for fans and simple to deploy at scale.
Fan Experiences Powered by Tap In®
Tap In® enables a wide range of digital fan experiences
Exclusive video and behind the scenes content
Matchday and event activations
Authenticity verification and product storytelling
Competitions, rewards and loyalty mechanics
Sponsor and partner activations
Experiences evolve throughout the season, keeping fans engaged long after purchase.
Fan Experiences Powered by Tap In®
Tap In® enables a wide range of digital fan experiences
Exclusive video and behind the scenes content
Matchday and event activations
Authenticity verification and product storytelling
Competitions, rewards and loyalty mechanics
Sponsor and partner activations
Experiences evolve throughout the season, keeping fans engaged long after purchase.
Fan Experiences Powered by Tap In®
Tap In® enables a wide range of digital fan experiences
Exclusive video and behind the scenes content
Matchday and event activations
Authenticity verification and product storytelling
Competitions, rewards and loyalty mechanics
Sponsor and partner activations
Experiences evolve throughout the season, keeping fans engaged long after purchase.
A Connected Merchandise Platform
Tap In® combines NFC technology, experience design and data insight into a single connected merchandise platform.
It allows organisations to move beyond static products and create meaningful digital relationships with fans through the merchandise they already wear, collect and value.
Built for Elite Sport and Live Events
Tap In® is engineered for high volume environments and premium fan experiences.
Professional and elite football
Rugby and American sports
Licensed collectibles and memorabilia
Live events and premium activations
Built for Elite Sport and Live Events
Tap In® is engineered for high volume environments and premium fan experiences.
Professional and elite football
Rugby and American sports
Licensed collectibles and memorabilia
Live events and premium activations
Built for Elite Sport and Live Events
Tap In® is engineered for high volume environments and premium fan experiences.
Professional and elite football
Rugby and American sports
Licensed collectibles and memorabilia
Live events and premium activations
Designed to Scale Over Time
Designed to Scale Over Time
Tap In® supports long term engagement strategies across seasons, competitions and campaigns.
As new content, partners and activations are added, the product continues to deliver value without any change to the physical item.
Tap In® supports long term engagement strategies across seasons, competitions and campaigns.
As new content, partners and activations are added, the product continues to deliver value without any change to the physical item.
Powered by FanNFC and ID Unlimited
Tap In® is delivered through a collaboration between FanNFC and ID UNLIMITED.
FanNFC provides the NFC technology and digital experience platform, specialising in connected merchandise and fan engagement across global sport.
ID UNLIMITED brings decades of expertise in licensed apparel customisation and large scale production, ensuring NFC integration is reliable, secure and ready for elite sport at volume.
Together, they enable connected merchandise that is built to perform at scale.
Projects
Nottingham Forest
Macclesfield FC
Mitchell & Ness
Nottingham Forest
On 27 November 2025, Nottingham Forest faced Malmö for the first time since the 1979 European Cup Final — a historic night in which Forest famously lifted the trophy. The club wanted to mark the occasion in a way that honoured the past while exciting today’s supporters.
FanNFC and ID UNLIMITED collaborated closely with the club to create a unique NFC-triggered celebration experience that brought history to life. Using NFC-enabled products, fans were able to instantly unlock exclusive digital content with a simple tap of their phone.
The experience included:
Exclusive player content
Rare archive film from the 1979 European Cup era
Digitised memorabilia and historic imagery
Interactive digital competitions designed to drive engagement on match night
Every interaction was designed to deepen the emotional connection between fans and the club, blending nostalgia with modern technology.
The campaign generated exceptional engagement and demand:
100% of stock sold out
Strong fan interaction before, during, and after the match
A seamless fusion of club heritage and digital innovation
The collaboration demonstrated how NFC technology can transform commemorative moments into immersive fan experiences — turning a historic fixture into a living, interactive celebration of Nottingham Forest’s legacy.
Nottingham Forest
Macclesfield FC
Mitchell & Ness
Nottingham Forest
On 27 November 2025, Nottingham Forest faced Malmö for the first time since the 1979 European Cup Final — a historic night in which Forest famously lifted the trophy. The club wanted to mark the occasion in a way that honoured the past while exciting today’s supporters.
FanNFC and ID UNLIMITED collaborated closely with the club to create a unique NFC-triggered celebration experience that brought history to life. Using NFC-enabled products, fans were able to instantly unlock exclusive digital content with a simple tap of their phone.
The experience included:
Exclusive player content
Rare archive film from the 1979 European Cup era
Digitised memorabilia and historic imagery
Interactive digital competitions designed to drive engagement on match night
Every interaction was designed to deepen the emotional connection between fans and the club, blending nostalgia with modern technology.
The campaign generated exceptional engagement and demand:
100% of stock sold out
Strong fan interaction before, during, and after the match
A seamless fusion of club heritage and digital innovation
The collaboration demonstrated how NFC technology can transform commemorative moments into immersive fan experiences — turning a historic fixture into a living, interactive celebration of Nottingham Forest’s legacy.
Nottingham Forest
Macclesfield FC
Mitchell & Ness
Nottingham Forest
On 27 November 2025, Nottingham Forest faced Malmö for the first time since the 1979 European Cup Final — a historic night in which Forest famously lifted the trophy. The club wanted to mark the occasion in a way that honoured the past while exciting today’s supporters.
FanNFC and ID UNLIMITED collaborated closely with the club to create a unique NFC-triggered celebration experience that brought history to life. Using NFC-enabled products, fans were able to instantly unlock exclusive digital content with a simple tap of their phone.
The experience included:
Exclusive player content
Rare archive film from the 1979 European Cup era
Digitised memorabilia and historic imagery
Interactive digital competitions designed to drive engagement on match night
Every interaction was designed to deepen the emotional connection between fans and the club, blending nostalgia with modern technology.
The campaign generated exceptional engagement and demand:
100% of stock sold out
Strong fan interaction before, during, and after the match
A seamless fusion of club heritage and digital innovation
The collaboration demonstrated how NFC technology can transform commemorative moments into immersive fan experiences — turning a historic fixture into a living, interactive celebration of Nottingham Forest’s legacy.
Alec Ogden
ID UNLIMITED
Working with FanNFC has been fantastic. Their innovation and dedication make collaboration effortless, and we’re proud to support their mission to enhance fan experiences.
Alec Ogden
ID UNLIMITED
Working with FanNFC has been fantastic. Their innovation and dedication make collaboration effortless, and we’re proud to support their mission to enhance fan experiences.
Alec Ogden
ID UNLIMITED
Working with FanNFC has been fantastic. Their innovation and dedication make collaboration effortless, and we’re proud to support their mission to enhance fan experiences.
