NFC Powered Fan Engagement

Turn official merchandise into a digital gateway that lets fans unlock exclusive content and experiences with a simple tap of their phone.

Tap In® is a connected merchandise solution that embeds NFC technology directly into official sports apparel and collectibles, transforming physical products into interactive fan touchpoints.

What is Tap In®

Tap In® turns official merchandise into an always on engagement channel.

By embedding secure NFC technology at manufacture, each product becomes a direct connection between fans and digital experiences. No apps are required and no additional hardware is needed.

Content can be refreshed at any time, extending the relevance, lifespan and value of every product.

Tap In® turns official merchandise into an always on engagement channel.

By embedding secure NFC technology at manufacture, each product becomes a direct connection between fans and digital experiences. No apps are required and no additional hardware is needed.

Content can be refreshed at any time, extending the relevance, lifespan and value of every product.

MADE FOR EVERYONE

Tap In® is built to deliver measurable commercial outcomes.

Direct fan engagement through owned merchandise

Increased perceived value of official products

First party data and actionable insights

Scalable deployment across teams, leagues and markets

Sponsorship and activation surface

Seamless integration into existing merchandise and licensing workflows.

MADE FOR EVERYONE

Tap In® is built to deliver measurable commercial outcomes.

Direct fan engagement through owned merchandise

Increased perceived value of official products

First party data and actionable insights

Scalable deployment across teams, leagues and markets

Sponsorship and activation surface

Seamless integration into existing merchandise and licensing workflows.

MADE FOR EVERYONE

Tap In® is built to deliver measurable commercial outcomes.

Direct fan engagement through owned merchandise

First party data and actionable insights

Sponsorship and activation surface

Increased perceived value of official products

Scalable deployment across teams, leagues and markets

Seamless integration into existing merchandise and licensing workflows.

How It Works

The experience is frictionless for fans and simple to deploy at scale.

01

NFC technology is embedded into official merchandise

02

Fans tap their product with a smartphone

03

A mobile optimised experience opens instantly

04

Content and interactions are delivered in real time

05

Engagement data is captured securely and ethically

The experience is frictionless for fans and simple to deploy at scale.

How It Works

The experience is frictionless for fans and simple to deploy at scale.

01

NFC technology is embedded into official merchandise

02

Fans tap their product with a smartphone

03

A mobile optimised experience opens instantly

04

Content and interactions are delivered in real time

05

Engagement data is captured securely and ethically

The experience is frictionless for fans and simple to deploy at scale.

How It Works

The experience is frictionless for fans and simple to deploy at scale.

01

NFC technology is embedded into official merchandise

02

Fans tap their product with a smartphone

03

A mobile optimised experience opens instantly

04

Content and interactions are delivered in real time

05

Engagement data is captured securely and ethically

The experience is frictionless for fans and simple to deploy at scale.

Fan Experiences Powered by Tap In®

Tap In® enables a wide range of digital fan experiences

  • Exclusive video and behind the scenes content

  • Matchday and event activations

  • Authenticity verification and product storytelling

  • Competitions, rewards and loyalty mechanics

  • Sponsor and partner activations

    a close up of a package

  • Experiences evolve throughout the season, keeping fans engaged long after purchase.

A Connected Merchandise Platform

Tap In® combines NFC technology, experience design and data insight into a single connected merchandise platform.

It allows organisations to move beyond static products and create meaningful digital relationships with fans through the merchandise they already wear, collect and value.

Built for Elite Sport and Live Events

Tap In® is engineered for high volume environments and premium fan experiences.

Professional and elite football

high angel photography of football stadium

Rugby and American sports

man holding two white baseballs

Licensed collectibles and memorabilia

a close up of a basketball jersey with a cactus on it

Live events and premium activations

A close up of a race car on display

Built for Elite Sport and Live Events

Tap In® is engineered for high volume environments and premium fan experiences.

Professional and elite football

high angel photography of football stadium

Rugby and American sports

man holding two white baseballs

Licensed collectibles and memorabilia

a close up of a basketball jersey with a cactus on it

Live events and premium activations

A close up of a race car on display

Built for Elite Sport and Live Events

Tap In® is engineered for high volume environments and premium fan experiences.

Professional and elite football

high angel photography of football stadium

Rugby and American sports

man holding two white baseballs

Licensed collectibles and memorabilia

a close up of a basketball jersey with a cactus on it

Live events and premium activations

A close up of a race car on display

Designed to Scale Over Time

Designed to Scale Over Time

Tap In® supports long term engagement strategies across seasons, competitions and campaigns.

As new content, partners and activations are added, the product continues to deliver value without any change to the physical item.

Tap In® supports long term engagement strategies across seasons, competitions and campaigns.

As new content, partners and activations are added, the product continues to deliver value without any change to the physical item.

crowd of people standing while holding green banners

Powered by FanNFC and ID Unlimited

Tap In® is delivered through a collaboration between FanNFC and ID UNLIMITED.

FanNFC provides the NFC technology and digital experience platform, specialising in connected merchandise and fan engagement across global sport.

ID UNLIMITED brings decades of expertise in licensed apparel customisation and large scale production, ensuring NFC integration is reliable, secure and ready for elite sport at volume.

Together, they enable connected merchandise that is built to perform at scale.

Projects

Nottingham Forest

Macclesfield FC

Mitchell & Ness

Nottingham Forest

On 27 November 2025, Nottingham Forest faced Malmö for the first time since the 1979 European Cup Final — a historic night in which Forest famously lifted the trophy. The club wanted to mark the occasion in a way that honoured the past while exciting today’s supporters.

FanNFC and ID UNLIMITED collaborated closely with the club to create a unique NFC-triggered celebration experience that brought history to life. Using NFC-enabled products, fans were able to instantly unlock exclusive digital content with a simple tap of their phone.

The experience included:

Exclusive player content

Rare archive film from the 1979 European Cup era

Digitised memorabilia and historic imagery

Interactive digital competitions designed to drive engagement on match night

Every interaction was designed to deepen the emotional connection between fans and the club, blending nostalgia with modern technology.

The campaign generated exceptional engagement and demand:

100% of stock sold out

Strong fan interaction before, during, and after the match

A seamless fusion of club heritage and digital innovation

The collaboration demonstrated how NFC technology can transform commemorative moments into immersive fan experiences — turning a historic fixture into a living, interactive celebration of Nottingham Forest’s legacy.

Nottingham Forest

Macclesfield FC

Mitchell & Ness

Nottingham Forest

On 27 November 2025, Nottingham Forest faced Malmö for the first time since the 1979 European Cup Final — a historic night in which Forest famously lifted the trophy. The club wanted to mark the occasion in a way that honoured the past while exciting today’s supporters.

FanNFC and ID UNLIMITED collaborated closely with the club to create a unique NFC-triggered celebration experience that brought history to life. Using NFC-enabled products, fans were able to instantly unlock exclusive digital content with a simple tap of their phone.

The experience included:

Exclusive player content

Rare archive film from the 1979 European Cup era

Digitised memorabilia and historic imagery

Interactive digital competitions designed to drive engagement on match night

Every interaction was designed to deepen the emotional connection between fans and the club, blending nostalgia with modern technology.

The campaign generated exceptional engagement and demand:

100% of stock sold out

Strong fan interaction before, during, and after the match

A seamless fusion of club heritage and digital innovation

The collaboration demonstrated how NFC technology can transform commemorative moments into immersive fan experiences — turning a historic fixture into a living, interactive celebration of Nottingham Forest’s legacy.

Alec Ogden

ID UNLIMITED

man in black button-up shirt

Working with FanNFC has been fantastic. Their innovation and dedication make collaboration effortless, and we’re proud to support their mission to enhance fan experiences.

Alec Ogden

ID UNLIMITED

man in black button-up shirt

Working with FanNFC has been fantastic. Their innovation and dedication make collaboration effortless, and we’re proud to support their mission to enhance fan experiences.

Turn Official Merchandise into an Engagement Channel

Tap In® helps rights holders unlock the full potential of official merchandise, transforming every product into a digital touchpoint that drives engagement, insight and commercial return.

REACH OUT